CASE STUDY

Frank Mastro

l’Électricien

Hi. We’re Ubiweb.

Online marketing is the future, and if you’re reading this, you already know that it’s the best way for your business to stay relevant as more and more of your potential customers search for your services online.

But you’re busy, online marketing is complicated and you don’t have the time to learn about it or set it up.

Therefore, invest your valuable time where it matters the most; growing and managing your business, and trust us with growing and managing your business’s online presence thanks to our hassle-free subscription packages.

Let's grow together.

The Client

Having already signed up for one of our online presence packages with included SEO, Frank Mastro l’Électricien’s brand image and organic online visibility were in good hands. The next step for them was to bring in more local leads with targeted Google Ads campaigns.

1

Standing Out from The Competition

Frank Mastro l’Électricien’s industry and location being very competitive, we built their campaign with a focus on brand differentiation and positive return on investment. We immediately saw a click rate that was above industry averages of 6.25% and a cost per click that was below industry average of $2.35.

By creating high-quality ads and following Google's best practices, we were able to get their ads to appear on the first page of Google, generating more clicks per view than their average competitor, all at a lower Cost Per Click as well.

2

Ongoing Optimization

Through continued optimization and testing, over the course of a year we were able to more than double the amount of clicks on their ads each month, going from a low of 160 clicks per month to 380, for the same ad spend.

▲ 200%

increase in clicks

3

Increased Return on Investment

Although we were able to bring high levels of traffic to their website on a monthly basis, it was incredibly important for us to determine the quality of that traffic to evaluate the return on their ad spend.

Good news! Despite a relatively small budget, as well as the competitiveness of electrician-related services in their target area, we were able to obtain a highly positive return on investment for our partner, generating an average of 28 new leads for their business every month.